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How do we know that these people are supporters
of a Brazilian soccer team? They have a sense of identity. What
is it?
Similarly, text, graphics, and colours on a website give it a sense of identity.
The function of graphic design on your website
is to:
- Give the site a uniform sense
of identity, so that users know that they are still in your
website as they read different pages.
- Break the monotony of text. Too much
text quickly becomes boring.
- Provide a consistent, simple, and predictable
layout for every page. This is often achieved with a combination
of graphics and layout.
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