When a problem is posed that requires a solution,
group members should:
- Say whatever comes to mind
- No one may criticise or even comment
on anyone else’s idea, but you may use it to think of associated
ideas
- Anything goes, everything is acceptable and
is written down - there are no right or wrong suggestions
- stress the need for lots of ideas no matter how silly they may
seem
- encourage people to let their ideas
flow without judging first whether they are good enough to
say first
- praise shy people for speaking up
- it may go slowly at first if people
are not used to this but it will soon warm up
- At the end of the brainstorm the items
are evaluated and the most impossible ones are crossed out once
the originator of the idea has had a chance to try to explain
the thought behind it. This often helps express the idea better
and leads to solutions.
- best options are prioritized (putting important
ones first and less important ones lower down)
- Finally choose the ones that the group
thinks will work and decide on ways to put them into practice.
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